Aloha,

As belts tighten across the country, we have specifically crafted our marketing efforts this year toward advertising that forces measurable results for us.

To enjoy the offered premium, our print ads state, "bring this ad for..." or something similar. Our direct mail pieces will do the same. Each mailing has a 'code' in the bottom corner, allowing us to track the results of each individual campaign. By using measurable results, we can easily identify which campaigns delivered the best for us vs. the overall cost of the campaign.

In the end, it's all about acknowledging that advertising isn't just an expense; it's in investment in my company's future.