OK, Stoho, for what it's worth. Another store had "Free Tootsie Rolls" on their marque. It was unexpected, fun and separated them from the other guys who only had the same old thing..."We sell boxes". I don't have a marque, but if I did, I would have fun sayings, or something to cheer on the local schools, any feel good thing. Also, we probably would include anything that separates us from the competition, i.e., Alarms on every door, etc.