Jim:

Contrary to common practice, our sites have always avoided the admin fee, and that by itself is usually viewed as a big savings by our customers. We are finding that in this current economy, it is paying off and helping us to avoid the use of more dramatic discounts.

We also utilize a standard "dollars-off-first-month" approach, which is offered as a reward to customers who 'COME IN TODAY!' This creates and capitalizes on the urgency factor.

John Roser