I have a competitor right down the street that starts out his pitch with a 5 minute speel on water leakage/damage in steel buildings (which most in the area are, including mine) vs his concrete and wood roof buildings. It is very well crafted and pursuasive even if some of the things he says are very misleading or out of context. If I were a potential customer, I wouldn't even call a steel built facility after hearing his speech! In 5 yrs, we've never had a water issue, but i need to counter his pitch (and i am afraid we are losing even the oppertunity if they call him first). Any suggestions out there?