Why be reactive? Why not be proactive?

Must you respond to his words, or can you instead market your facility's best features?

For example: We are known in our neck of the woods for our high level of customer service.

Recently an older, facility was sold yet again. The new owner did a few improvements, some new paint and a few other items.

They are now advertising "24/7 service". Okay, so people may stop by there, but they still end up renting from us.

We're established (11 years) with a wonderful reputation and we 'ONLY' provide 'service' officially for 9 hours per day. Their 24/7 service is a kiosk, not what most people think when they see the word service.

So like you, while I was tempted to respond to their misleading advertising I did not.

We do our thing and let them do theirs. Each type of facility has its' own type of clientele. We'll market to customers who like the added touch and human interaction; they can catch the ones who prefer machines over people. Yes, there are those out there that do prefer machines.

Promote yourself, don't give him free advertising with your dollar by countering his claims. Just my two cents worth, good luck and let us all know how things are in a month or two.