We have had a free van for the last three years and its been a big hit. We monitor how our customers chose to use us and around 15% are due to the free van. This works out to be between 50 to 60 customers a year If you were to only earn $200 out of each one this equals an average $11,000. The cost are $5,000 - $6,000 a year. Insurance is the big one, you need to insure it as a rental vehicle to cover all angles. Main streem insurers wont usually cover it. As far as the advertising goes we have tryed all sorts. The thing to remember is that most people will see it when driving by, so keep it simple as they will only have a few seconds to read it. Ours has a huge sign on all four sides "MOVING? Use Our Van For FREE!" All it needs is that to get the attension and your name. Its also handy to have a free van for our own use, only its always out with the customers...! The costs quoted also includes depreciation, dont by a new one as this will be much higher and it will get dented.