RandyL

I am sitting in a hotel room (about 11:45 PM) in Maryland, catching up on new SSTalk posts, while out on an engagement for a client. Reading your last post has generated a wonderful research idea that we might be able to do within this online community.

Your insights into your internet generated customers on their characteristics versus Yellow Page and newspaper generated customers; better payment history and possible longer length of stay is a very fascinating hypothesis. I do not presently know anyone that classifies and tracks their customers by source of rental like you are suggesting. I am going to talk up this concept as a research topic with some of my clients off-line. I would be very interested if other owner/managers would be interesting in participating if we can make the results totally anonymous.

If we could prove the better payment history and increased length of stay characteristics – it would result in greater expenditures on websites and internet marketing. I know that if we decide to move forward that this discussion will have to shift to a new thread, but I couldn’t resist putting up this post to you.

MisterJim444

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