No need to explain ... I've worked on Inside Self-Storage magazine for almost a decade, so when I said "publishing," well, it's self-storage publishing.
And I know there are a lot of people out there who get into this business because they believe just what that man said to you in the post office -- that it's a piece-of-cake job. We all know that isn't true! Especially in today's competitive market ... self-storage operation is more demanding than ever. And that isn't likely to change.