In another business I am in we have what are referred to as networking events/ round tables. Where part of the time you are listen to speakers on specific topics. Looking at demonstrations, and the rest of the time hanging out with other owners/operators and talking about whatever. (there is generally some alcohol involved too lol)
They are usually hosted by a specific owners in different regions of the US. And generally about 20-80 people go.

I imagine it would kind of be likened to the state associations here. Except Iowa doesn't have one any more lol. Maybe it is time to bring it back, but it was poorly attended and used previously.