I also cannot get access to the full article and would appreciate it if somebody could email it to me at
wendy@premiereselfstorage.com. We are located in Central Massachusetts in a somewhat rural town, but very close to several cities and upper class communities. We have 361 units and our facility is definitely the nicest property around. We do our very best to keep our facility very clean and we have beautiful landscaping, which isn't very common with our competitors. We have 4 others within 5 miles, and 2 more within 7 miles or so.
I would love to talk with some other owners of smaller facilities to hear what they are doing for Marketing programs. I am the Manager of our facility, as the owner's main priority is another business, so I am in control of prices, specials, etc. It's not like the BIG GUYS who have corporate telling them what to do. I can give someone a special rate and guarantee it for 1 year, unlike Managers at large facilities. I'm new (8 months) to the business, but have found it very interesting!
