We are a single facility with one owner so it's a little easier for us. I go marketing to apartment complexes - if the leasee comes in with the complex person's card, the person who referred them to us gets either a gift card for $50 for a restaurant or a $60 personal massage by a licensed masseuse in their office. No one has brought by any cards yet, but we have been told by the complexes that they have referred people to us.

As far as our refer a friend program for the $50, they each get it off of the next month's rent, and whoever refers the most people by the end of the year (so far the total is 2 for one person) they win a 51" plasma television with surround sound. Not too bad!

We also put up an Owl Balloon (29' tall) and put a banner on the front for 1st month $1.00 - if they mentioned the owl or the banner, they got the first full month for one dollar - he certainly got us attention!

We offer a 17' truck with our information all over them for people to use for free at move-in.........

Put out writing pens with a $25 discount off of the 1st four months and put those around town.