The marquee is one of the best forms of advertising. Your marquee should not say the same thing on both sides. The marquee should be changed at least once a month, unless you have found that it is generating sales. The local High School in our area would ask all businesses in the area to support their sports teams by changing our marquee the night of their games. Religious and Political slogans should not be used. Politically correct season greetings should also be used. Happy Holidays instead of Merry Christmas. Anytime a new storage facility would open within 3 to 4 miles we would always change our marquee to NOW OPEN. Local events such as NASCAR or concerts is also a great way to use your marquee. We once put up "OPEN 8 DAYS A WEEK" many people stopped at the light would call using their cell phones to let us know there is only 7 days in a week!