Fair enough, Dirkwood. I think moving supplies is different from unit rates and, for you, that might be the variable I mentioned earlier. Those moving supplies are one-time expenses; if you cut someone a break on those in return for their paying the going unit rate, that sounds like smart business to me. I'm sure whatever you lost on the supplies was more than recouped in rental fees.

Moving supplies could well be your version of the loss leader that a lot of businesses use to get folks in the door. A lot of places sell a particular item at a loss, knowing that customers will subsequently cover that gap with other purchases. Sure has worked for Wal-Mart.