Mikkipom:
Another idea for using your sign is to give it away to local charities, churches, schools and community groups. Develop a letter that goes out to all of these various groups within your community. Simply tell them that you have a marquee sign on Main Street that 10,000 vehicles pass by every day. Offer to promote an upcoming charity event that they are having on the sign. Enclose a form for them to use that gives them the number of characters and spacing available along with the dates of the event.

Give them a deadline well in advance of their event so that you can properly schedule your sign usage. Post the sign, but remember to take a picture of their message on your sign. A few days after the event, send them a thank you note and picture along with a form for next year.

What is happening is that hundreds of local residents are hearing at their community group, church or school about your storage facility and the great corporate citizen that you are in helping promote their events. In addition to the added attention your sign will get from passing motorists, you develop good will and name recognition with an untold number of citizens who are all potential future customers. Total costs for this marketing outreach – some office time, a few stamps and envelopes and good follow-up. Results Priceless!

Best of luck,

MsterJim444

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