Lisa- thank you VERY much for your post, that was very informative. I've continued to do some research and am getting closer to making the purchase. I think I will use your program in regard to renting the truck to people moving out. My store is in a very densely populated area of northern California, and although there are many trucks and SUV's around here they are only for looks....nobody would dare put anything in the bed of their 60k truck and risk scratching the bed!--OR--they don't know how to get the tailgate down.

I've found that vehicle wraps are running about $4k for the truck, but simply putting on large decals made of the same quality 3M material is only about $1200. I've learned that much of the cost of the wraps are in the computer software that makes adjustments in the printing for the curves and shaping of the vehicle's body, something that is not necessary at all for a 4 sided flat box truck.

Since my heightened awareness of the possibility of getting a rental truck, I've noticed even more people asking for one on the phone, and more opportunities for me to loan it out to community groups.

I'm thinking too that if gas prices continue to go up there will be fewer and fewer private parties that are driving full-sized trucks as a daily driver. This may be a good time to get a truck for their use to capitalize on that too.