Results 1 to 6 of 6
Like Tree3Likes
  • 1 Post By JulieA
  • 1 Post By alekas
  • 1 Post By marcgoodin

Thread: Wall Street Journal article

  1. #1
    JulieA's Avatar
    JulieA is offline Moderator
    Join Date
    Jan 2008
    Posts
    849

    Default Wall Street Journal article

    Gina6k likes this.

  2. #2
    Storman's Avatar
    Storman is offline Moderator
    Join Date
    Feb 2008
    Location
    Northern CA
    Posts
    1,641

    Default Re: Wall Street Journal article

    Thanks Julie, great info.
    In no way affiliated with Storman software.

  3. #3
    Amy_ISS is offline Community Manager
    Join Date
    Jan 2008
    Location
    Phoenix
    Posts
    999

    Default Re: Wall Street Journal article

    I find it amusing that the article calls self-storage buildings the "usually drab buildings on city outskirts where people stash their old sofas, heirlooms and other keepsakes." I'm sure most in the industry would agree that's no longer the case. There are hundreds of beautiful facilities across the nation. And they're hardly relegated to industrial parks any more.

    Do you think self-storage is still perceived that way by the public in general? Is it just in the media? Self-storage has been the top real estate investment for several years in a row. What will it take to change this perception of the industry?
    Amy Campbell
    Editor
    Inside Self-Storage
    amy.campbell@informa.com

    @AmyCampbell_ISS

  4. #4
    alekas is offline Member
    Join Date
    Feb 2013
    Posts
    33

    Default Re: Wall Street Journal article

    Perceptions die hard. Especially among those who have no interest in checking their biases. I mean, who at the Journal could possibly be bothered by going online or walking around and seeing what facilities actually look like. And the legacy media wonders why it is losing circulation.
    Gina6k likes this.

  5. #5
    Amy_ISS is offline Community Manager
    Join Date
    Jan 2008
    Location
    Phoenix
    Posts
    999

    Default Re: Wall Street Journal article

    Exactly. Being involved in the industry, I have a better feel for what self-storage looks like today. But a journalist from the WSJ should be seasoned enough to at least do a Google search before making such a bold statement. I'd like to think that perception began to fade a decade ago. Yet I still see it in the media all the time.
    Amy Campbell
    Editor
    Inside Self-Storage
    amy.campbell@informa.com

    @AmyCampbell_ISS

  6. #6
    marcgoodin is offline Member
    Join Date
    Apr 2012
    Location
    Florida - CT - NB Canada
    Posts
    42

    Default Re: Wall Street Journal article

    Its not just the media - Some people outside of the self storage industry still have old fashion beliefs buried deep in their subconscious that liken a self storage business to a pawn shop; a little dangerous, a little mysterious. Regular marketing and a great drive by appearance is what is going to make a difference. I vote for a flower garden at the entrance of every self storage - haha. The good news we can control these things!
    lonestarkate likes this.
    Marc Goodin
    Self Storage Owner, Designer and Author
    Self Storage Planning - Design - Marketing Services for the small operator
    www.StorageProfits.com

 

 

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •