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Thread: Increasing Call Conversion Ratios

  1. #1
    SFMatt is offline Senior Member
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    Default Increasing Call Conversion Ratios

    Michael Ruguleiski came on the Storage Facilitator last week and wrote a great piece on how to increase your call conversion ratios this year.

    In addition to the two main points he gives in the article, I want to hear more about what people are actually doing.

    Are there some tips that you would add to this list? In the past, what has worked at your facility and what hasn't? Do you have a goal in place for your conversion ratio in 2013?

  2. #2
    70mc is offline Senior Member
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    Default Re: Increasing Call Conversion Ratios

    I would not use his approach in the article he wrote.
    I let the customers finish asking questions then I will ask questions and sell my business. I want the customer to feel like they are in charge, I never want them to feel like I am giving a sales pitch. Depending what the customer says or does not say will make what I say different each call.
    MZC&D and ghostymosty like this.

  3. #3
    a1storageguy is offline Member
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    Default Re: Increasing Call Conversion Ratios

    question for the moderators:
    Is it 'permitted usage' for the storage 'aggregators' to use this web forum to cross promote their websites and blogs? just wondering.....

  4. #4
    Steve_hajewski is offline Senior Member
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    Default Re: Increasing Call Conversion Ratios

    A1> I have noticed (a few times) that there are some users around here starting threads and posting somewhat random statements just for the purpose of getting their link in a message.

    Granted, I am a vendor in the industry as well and do include our business's contact info in some posts, but I do try and limit this to useful, relevant replies to other posts.

    I've been on the fence about pointing this out to moderaters. I'm not saying the OP here is one of them, it's actually other posts that come to mind.

    Steve
    dakselfstorage likes this.

  5. #5
    a1storageguy is offline Member
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    Default Re: Increasing Call Conversion Ratios

    Quote Originally Posted by Steve_hajewski View Post
    A1> I have noticed (a few times) that there are some users around here starting threads and posting somewhat random statements just for the purpose of getting their link in a message.

    Granted, I am a vendor in the industry as well and do include our business's contact info in some posts, but I do try and limit this to useful, relevant replies to other posts.

    I've been on the fence about pointing this out to moderaters. I'm not saying the OP here is one of them, it's actually other posts that come to mind.

    Steve
    Hi Steve and thanks;
    I don't really have a problem when people who "sell" products or services to our industry make reasoned and valuable posts. Specifically, i find *your* input is often very helpful, and with a minimum of self promotion to boot. Once again, thanks. And sure, I too find that there's often LOTS of self promotion from other vendors. (I don't even have the energy to go there) i rarely bother to point it out or mention it....To be frank, i don't care.
    I **DO** however care when storage aggregators make these posts. Everyone who knows anything about SEO knows these are back handed attempts to add value to their collective web presence. And since I get lots of rentals from the web, yes, i get peeved when we as storage facility managers or management actually *help* the aggregators get a jump on us, only so they can place themselves between US and OUR customers, oh, and collect a referral fee in the process too.
    So yeah, I'm not too happy to see guys from '$torage(fee)finder$ trying to goose their blog views and get comments, only so they then can get a better google rating than lil ol me

    end rant


    thanks for reading (LOL)

    As such, I view these cross promotion posts as something I'd like the mod's to deal with....
    dakselfstorage likes this.

  6. #6
    TonyISS's Avatar
    TonyISS is offline Super Moderator
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    Default Re: Increasing Call Conversion Ratios

    The Site Rules do not prohibit any user, including vendors, from linking to an off-site article. It would be a violation or grounds for edit/deletion if a user linked to a page on their website that was promotional, such as a specific product or service that they sell. The purpose of the forum is to facilitate an exchange of ideas, knowledge, experience and viewpoints. Sometimes those can come from an outside source. That said, many posted links could be presented more appropriately and in a manner that would be more helpful to users. For that reason, we will consider expanding the Site Rules with some guidelines on how to responsibly include an outside link within a post.

    On another note, if users believe a post is in violation of the Site Rules, the best course of action is not to draw attention to it by posting an objection within the thread itself, but by private-messaging me or any of the site moderators so we may review and address it. The goal in any thread should be to stay on topic and to provide helpful insight. Posts that negatively target other users are disruptive, combative and derail the usefulness of any thread.
    Tony Jones
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    Former Community Manager, Self-Storage Talk
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    tjones at vpico dot com

  7. #7
    Gina6k's Avatar
    Gina6k is offline Moderator
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    Default Re: Increasing Call Conversion Ratios

    Very simply, have a conversation with any potential renter. A conversation means one speaks, while the other listens and you take turns. Address the customer's concerns while gently pointing out how you handle the concern they have voiced. I don't like the used car salesman approach at all. Hard sales approaches don't usually net you quality customers. In fact, we watched one industry expert show us the 'hard sale' approach during a training well into our second year. Until that day, our team was thrilled to have an unbroken record. We had converted 100% of the people who crossed our threshold, either on the spot or they would return within a day or two.

    Thanks for the clarification Tony. Whether here, on Twitter or any other social media outlet, I just ignore the obvious 'sales' postings. Although, I obviously clicked through on this one.
    Gina 6k
    CochraneStorage dot com
    Morgan Hill, California
    twitter.com/CochraneStorage

    You only live once, but if you do it right, once is enough!
    I am not an attorney, just an experienced manager who is willing to share what I have learned. Your thoughts, practices or opinions may vary and neither of us may be right.

  8. #8
    Madman's Avatar
    Madman is offline Moderator
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    Default Re: Increasing Call Conversion Ratios

    While I don't agree with how some of the vendors post I do like the discussion and relevance of the topics that ensue. There is a value to the forum in the perspectives brought forward and its great letting the discussion flourish or happen (for better/for worse) than pushing the discussion away or not having it at all. I've always viewed that as a function of a good industry forum. Moreover, I think it allows users of the site to better identify the hacks from a good legitimate helpful vendor. Just in the same way we can spot them. The power of comparison is telling.
    JulieA and Gina6k like this.

 

 
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