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  • El Radio

    Sorry for post after post here in the Marketing section of the forum. Just wanted to share a radio commercial we just started here in our area. I'm trying to do some unconventional marketing (unconventional for our industry anyway). I will let you guys know what kind of response we get from it and if it was worth the investment. Also this is obviously targeted at the Spanish community - a major portion of our demographic.

  • #2
    Good luck. I don't know what it said except I heard Cardinal Storage a few times. You probably said before but I am guessing you are in AZ. because of the Cardinal reference.
    "Never let the inmates run the asylum!"

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    • #3
      Hey Pac! We're actually in a suburb of Cincinnati. Louisville Cards . No new amigos here yet but were only 24 hours in!

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      • #4
        Oh, ok. That's what I get for assuming. Around here you can't look anywhere without seeing something "Duck" related.
        "Never let the inmates run the asylum!"

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        • #5
          Always been interested in local radio advertising. How much does it cost in your area and how have your tracking numbers worked out? I figure it's a bit tougher to track performance from radio because there are no coupons, no website clicks, and it's tough to write down a phone number when you're in the car.. which means someone may become familiar with your brand, but you don't know how they found you. Asking at the time of move in?

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          • #6
            I have asked many tenants how they happened to find us and gave these options: Referral, radio, web site, google search, prior tenant, drive by.....etc. I find that most of them can't remember, duh, and a lot of them don't want to be bothered with the question. I used to ask why someone was moving out and stopped when I got the answer one time of, "It's none of your business". Stress much? Was one of my always late tenants anyway.
            "Never let the inmates run the asylum!"

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            • #7
              Scott - I have a friend that works at this station so I got a good deal. It was $1400 for a month. They did 5 facebook mentions as well. I didn't get a single customer from this so it was quite easy to track the performance. Hopefully it helps people know were here and they remember us when they're ready to move. I'm going to keep trying new things!

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              • #8
                Nothing ventured nothing gained- who knows - it could have been a hit Congrats on trying something new.

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                • #9
                  Originally posted by dnolting View Post
                  sorry for post after post here in the marketing section of the forum. Just wanted to share a radio commercial we just started here in our area. I'm trying to do some unconventional marketing (unconventional for our industry anyway). I will let you guys know what kind of response we get from it and if it was worth the investment. Also this is obviously targeted at the spanish community - a major portion of our demographic.
                  wow
                  Dave (Woodee) Scott

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                  • #10
                    If you're trying to tap into the non-English speaking market, do you then have someone on staff at all times who speaks fluent Spanish? Do you have leases written in Spanish?
                    You can tell a lot about a tenant from his padlock.

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                    • #11
                      zsolt_sz excellent question! Does anyone else have a Spanish-speaking person during office hours and/or a lease in Spanish?
                      Amy Campbell
                      Editor
                      Inside Self-Storage
                      amy.campbell@informa.com

                      @AmyCampbell_ISS
                      480.281.6091

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                      • #12
                        Yes I am fluent in Spanish. I’m also working on Klingon as well. I have two Hispanic tenants thus far. They’re both bilingual but we usually converse in Spanish. The lease agreement is in English. No issues yet.

                        tlhIngan Hol

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