Thread: Cubic Feet?

O.k. so this may be a dumb question, but if you had unusually high unit space, would you charge more for the space?
I have always been told that rates are all based off of sq.ft. and has nothing to do with how tall the unit is. Is this right?

You have to remember in your marketing you must make it a simple as possible.

If your competitors are advertising Sq/ft and you start advertising Cu/ft you are gonna confuse the &$#^ out of them.

We just use the dimensions of the unit (10' x 15') and we have a disclaimer at the bottom stating "all unit sizes are approximated, measurements are for comparison only --- All units are approximately 9' tall"

Hope this helps.

Jason- Autodoc is right, when the world uses apples to compare, it's tough to advertise oranges. I do the best that I can, I built all of my units over 10' tall inside. I advertise everywhere that my units are over 10' tall, I mention "the most cubic footage in the business" in my advertising, and when I have someone on the phone or in person I use it as an added value to get the customer.

In my area we have many storage facilities, so I can't get more for my units just on cubic footage. I do, however, get a lot of tenants based on them seeing the competition and then coming to take a look at my units. Once they SEE the difference, they're mine.

I have a series of spaces that are 20' tall, but we use sq ft to determine pricing for the units. We term these as the "tall door" spaces. These spaces are 12 x 25 and are a challenge to rent.

We have an old section and a newer section. The newer section has 12 foot ceilings and YES once they SEE the difference it is impressive. My taller units just show better. It is a perception of bigger even though the floor space is the same. We do not charge any more money for those units. It is enough to just rent them because of the perception!!