Page 1 of 2 12 LastLast
Results 1 to 8 of 15
Like Tree20Likes

Thread: What customers have to have...

  1. #1
    Satyra From PhoneSmart is offline Senior Member
    Join Date
    Feb 2011
    Location
    Columbia, MO
    Posts
    321

    Default What customers have to have...

    Of the below 5 things which do you think is most important to customers, and which is least important?

    • Convenience
    • Price
    • Security
    • Size
    • Availability

  2. #2
    Storman's Avatar
    Storman is offline Moderator
    Join Date
    Feb 2008
    Location
    Northern CA
    Posts
    1,593

    Default Re: What customers have to have...

    Depends on the customer. Rarely are the motivations the same among 5 different customers.

    Security or the perception of security probably rates #1 or #2 on everybody's list though. None of the other things matter when there is a lack of security. I tell people often that all I have to sell to people is "safe and dry", everything else is varying degrees of window dressing. If security didn't matter, you'd see piles of items on the side of the road, heaped in public parks and on the curb.
    In no way affiliated with Storman software.

  3. #3
    wet willy is offline Junior Member
    Join Date
    Aug 2012
    Posts
    5

    Default Re: What customers have to have...

    The two main reasons that people find out about us are Drive by and Referral's. The main reasons that they rent here are Location, and Price / move in specials. So I would say convience, price and all of the above that I use as selling points. As Storman said, Clean, Dry, and Secure. I have found at least with my own experience that about 30-40% of the people who call me will rent a unit. 85% of the people that I can get to come in the door and into my tender clutches will rent a unit. I am curious if that holds true for other facilitys.

  4. #4
    Satyra From PhoneSmart is offline Senior Member
    Join Date
    Feb 2011
    Location
    Columbia, MO
    Posts
    321

    Default Re: What customers have to have...

    I agree with the both of ya... I'd put price at the bottom of the list. Although people love a good deal, they'll pay pretty much anything for quality. If quality didn't matter then yes you might as well store it in the park, it'll be cheaper At the top of my list is security. I want to know that the things I consider valuable enough to pay money to have stored, I'd like to know that when I come back they'll be there waiting on me.

  5. #5
    troyduncan is offline Junior Member
    Join Date
    Jul 2012
    Posts
    5

    Default Re: What customers have to have...

    I value sell, so whatever is most important to each customer which walks through my door, is the most important feature as far as I'm concerned.

  6. #6
    A-team is offline Senior Member
    Join Date
    Feb 2011
    Posts
    410

    Default Re: What customers have to have...

    My 22 years of experience makes it a toss up between Price and Location. For Businesses location is very important because they don't want their employees gone all day getting to and from the storage. The same goes for busy people that prefer a storage on their route to and from work. Price is next. I've had people come in wanting me to match a price at a facility farther away. I tell them no, they leave, and come back later to rent from me. Security - I don't have cameras and its been years since we have had problems. We make checks of all units daily, and daily checks of people at their storage unit to let them know we are keeping an eye out for them. Before the economy went south, we stayed around 99% full, even with me raising rents two or more times a year. Now we are offering specials, like everyone else, to get them in, and float between 95 and 98% full. Our lowest occupancy was around 90%. Another thing about security, is that many people just assume that a facility has cameras. Some ask but we have rarely lost a rental because of no cameras. The part of town we are in, has been known for its gangs and local punks, but the shooting in the streets stopped some years ago. The cops did bust a chop shop two blocks from here, straight ahead out our main gate last month.

  7. #7
    Lisa T's Avatar
    Lisa T is offline Senior Member
    Join Date
    Jan 2008
    Location
    Happy to be in Myrtle Beach, SC!!!
    Posts
    2,850

    Default Re: What customers have to have...

    I'm not sure I agree with you about the cameras....in this area, storage facilities get broken into all the time, we are the only ones with infra-red surveillance cameras, and we charge anywhere from $20 to $150 more for rent (depending on size) then any of our competitors, and not only do we stay full, we have more then doubled in size over the last 2 years. building 4 new buildings since Sept. 2010. And I believe the fact we have the high-end cameras and have never had a break-in is part of the reason why.

    Plus the cameras have more then paid for themselves....we had a tenant in a Penske truck run into our gate....and denied it....we showed the footage to the Penske claims adjuster and got a new gate and operator ($25,000 claim)....had a moving truck run into one of the 1/2 million dollar RV buses stored on our property and the moving company paid for the repairs, after the driver claimed he didn't hit the RV, etc etc etc.....even something as simple as someone dumping 3 rooms of furniture next to our dumpster, or someone sneaking their old mattresses out to a side of a building....I LOVE these cameras!

  8. #8
    STORExpress Self Storage is offline Junior Member
    Join Date
    Apr 2012
    Location
    Pennsylvania
    Posts
    3

    Default Re: What customers have to have...

    I tend to think that it can be very dangerous to pin just one or two motivating factors to every customer. Each customer can vary so widely in regards to what they care about in terms of storage. No doubt, many customers care about common things like convenience and price. But, other times our customers have cared about things like whether or not we are locally owned/operated or the availability of our site managers. We usually just blatantly ask our prospects what it is they care about, and then facilitate our sales pitch in that direction.

 

 
Page 1 of 2 12 LastLast

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •