I'm looking to trade an ad on my site at http://www.storwell.com/current-auctions. In exchange I would like a link on your website. I'm mostly looking for auction related websites, that would benefit from their ad being placed in the auction section of our website.
Of course this wouldn't benefit other storage facilities but perhaps some of you may know of , or have your hands in other areas of business.
The part you want to pay attention to says: "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links."
Focus on anchor text with content. Your best option for heavy links is to build them with content and get the posted. If you can get one way links, those will carry more weight than the linking back and forth as mentioned above.