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  1. #1
    MTexas is offline Junior Member
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    May 2009
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    Default Signage, LED, etc.??

    Hey guys, we are thinking of installing a new sign, and I would love to hear your thoughts. I had a fellow self-storage owner (in another market) say to me, "Do you think a nice, new sign will push some tenants away because they will assume your rents are too expensive?" My first thought was, that's a negative way to look at things...but do you think there is any validity to his comment?

    Lastly, we are considering an LED sign too, where we can communicate specials, auctions, etc. to drive-bys. Thinking I may even put more money into the LED sign than our real sign??? If you have LED signage, I'd love to hear if you think its effective and reliable. Thanks

  2. #2
    Lisa T's Avatar
    Lisa T is offline Senior Member
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    Happy to be in Myrtle Beach, SC!!!
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    We have an LED sign..here's a link to it...

    http://www.miraclesigns.biz/portfoli...edstorall.html

    We have had it for a little over a year...it's great..displays the date, time, and temperature, and my husband designs all kinds of movies to play on it, for holidays, for our storage facility, for local organizations that store with us like the Boy Scouts...he made one movie of our storage truck driving across the screen and then the words pop up "Free Truck, Move In Today!" in sparkly flashing letters....no one has ever commented on the cost of the sign

    You can load as much movies, graphics, and slogans/sayings on it as you want...it just rotates and cycles through whatever you put together....We have a movie for Thanksgiving, Memorial Day, Spring cleaning storage.....you are only limited in what you put on the sign by what your imagination and creativity can come up with.

    EVERYONE that drives by notices the sign, and we get over 70% of our move-in's from drive bys...it's expensive, but it works!

    I would also say it's much easier if you have someone on staff with graphic design knowledge and skills with the graphics programs...since my husband used to design websites, we don't have to pay outside programmers, which can run into some $$$

  3. #3
    alley50 is offline Banned
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    I wish we could have a LED sign. Unfortunately the city of Dallas (Texas) will not allow it. Even banners,windman or balloons are now a NO NO!!! and tickets are given out quick.
    A sign like that would be nice to show temp/weather website etc.

    I would be reluctant to put specials on it and or auctions.

    I would use it for general information mainly.

    I always feel that by putting to much attention on auctions it will give us a negative reputation as a industry.

    We never make a dollar with a auction so why advertise?

    We auction just to follow a legal procedure to be able to empty the unit out.

    But overall a flashy sign would be niceee!!

  4. #4
    Lisa T's Avatar
    Lisa T is offline Senior Member
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    Alley, we can't put up banners or balloons either...and now we don't need to....we have our own huge LED banner that we can add, change, or delete whenever we want....same day service with no banner costs.

  5. #5
    alley50 is offline Banned
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    Quote Originally Posted by Lisa T View Post
    Alley, we can't put up banners or balloons either...and now we don't need to....we have our own huge LED banner that we can add, change, or delete whenever we want....same day service with no banner costs.
    They wont let us have a sign like yours
    If they did I would have one today!!!!!!!!!!!

  6. #6
    MTexas is offline Junior Member
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    Thanks, good point on promoting auctions. You lose money on them anyway, so what's the point. Also, its kinda like saying" Look at us, we're kicking another person out who can't pay!" Not really the message I want to send!

  7. #7
    MTexas is offline Junior Member
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    Lisa T, do you have any thoughts on buying LED signs? Which are best, How big does it need to be for people to see it, etc.?? Thanks

  8. #8
    alley50 is offline Banned
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    I am pouting and still very jealouse at LISA's sign !

 

 
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