5th August 2009, 07:07 PM #1
Your Self-Storage Website & E-Mail Database
Hello! I’m presenting a seminar on websites and email marketing at the upcoming Inside Self-Storage World Expo in Washington D.C. I’m wondering if any facility operators out there have had problems with thier current website or email marketing? What can you tell me about your experience?
25th August 2009, 02:57 PM #2Junior Member
- Join Date
- Aug 2009
- San Diego, CA
Hello, I have noticed a HUGE range in the quality of storage websites out there. I find a lot of websites are offering self service tools now which are great but I don't think it is worth the investment if you are only operating a single facility. In designing a website you really need to decide what function it will have... is it a marketing tool, a tool for serving existing customers or both? A lot of the sites I look at focus too much on one of these aspects and miss out on either the opportunity for marketing or retention. Just my thoughts though.Convenient Mobile Storage
San Diego Self Storage Website
25th August 2009, 05:25 PM #3
Website Development Goals
You are correct in that there are several functions to a website. Marketing is certainly one of them and if you are going to take that on yourself, there are plenty of places to acquire marketing information. My caution would be not paying so much for a do it yourself kit. Sometimes the difference is so little you could have just had someone else do it for you. Don’t forget about the value of your time. Also letting customers service themselves is great as it frees up your time as well and makes your services convenient for them. Whenever someone starts talking about the worth something has, I think a few things need to be discussed. Every website has a different value and to be sure you get the most from yours there are a couple of things to consider.
First, make sure your website should have some measurable goals associated with it as the first phase of a project. You can easily do this yourself if you are planning on developing the site. This is especially important as you can determine a realistic budget, based on your expectations. This will also help you from paying to much for the desired outcome.
Second, make sure you have the tools necessary to develop a website that will achieve your goals. I.E. If you are going to take online payments, make sure the tool you are using will allow that process to flow smoothly enough to not cause a customer service nightmare. The goal here is to save on labor expense not increase it.
Third, don’t design your site to your taste and knowledge. Using a website created by an industry insider can really be confusing for the general public. Ask some people outside self storage what they think about what you have done. This will ensure your website visitors will convert to sales more oftne and current customers will be able to service themselves easily.
All of these things will help you build a great website to maximize your return on investment.
Just some thoughts inspired by the post and I hope they help a little.
30th October 2009, 06:51 AM #4Member
- Join Date
- Feb 2009
30th October 2009, 11:40 AM #5
Sorry to say, but that seminar has come and passed, as the ISS D.C. Expo was Oct. 5-8. However, there is a very good lineup of seminars currently being assembled for the ISS Las Vegas Expo, March 1-3, 2010.
Last edited by jcarlisle; 30th October 2009 at 11:45 AM.John Carlisle
Community Manager Emeritus
Still a Big Fan of Self-Storage!