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  1. #1
    jcarlisle's Avatar
    jcarlisle is offline CM Emeritus, Reg. Member
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    Lightbulb College Students

    If you're located near a college or university, how do you reach the students (potential tenants)?

    What kind of advertising do you use? What specials or offers do you cater to them? Anyone care to post some examples?
    John Carlisle
    Community Manager Emeritus
    Still a Big Fan of Self-Storage!
    www.chicagoprowriter.com

  2. #2
    Ian M. Johnson's Avatar
    Ian M. Johnson is offline Senior Member
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    Quote Originally Posted by jcarlisle View Post
    If you're located near a college or university, how do you reach the students (potential tenants)?

    What kind of advertising do you use? What specials or offers do you cater to them? Anyone care to post some examples?
    In college, we're taught to constantly watch bullettin boards. There are specific channels to go through that slightly vary from school to school to ensure your flyers aren't pulled down. Typically it is the department secretary for each of the various buildings. The flyers may be your cheapest, most effective option as it should have the highest visibility.

    College papers may reach some people, but typically end up trashed as the writing/stories are usually low quality. Also, spamming campus emails is also a poor idea, as those just get deleted.
    Consistency- It's only a virtue if you're not a screwup

  3. #3
    Lisa T's Avatar
    Lisa T is offline Senior Member
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    go to the housing and student life depts of the college, they usually have a page on their section of the college website for college-student friendly summer storage facilities.

    also, visit the apartment complexes around the college, they usually hand out a packet of info to the students at move-out time.

  4. #4
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    We hired a local college student, we drop off pens at apartment buildings near campus and participate in the annual housing fair on campus.

  5. #5
    geraldine1051 is offline Senior Member
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    Default I love college students!

    Most of our rentals come via word of mouth, so students will store where their friends store(d). Each spring I buy a couple of display ads in the (award-winning!) student newspaper. Last year I offered a free lock and a 10% discount off the first month.

    btw, Parents are already beginning to call, inquiring about rentals for their students' summer break. Did I say I love college students?!

  6. #6
    peten is offline Senior Member
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    Here the college students move in June leave August and take the smallest units good news never had one go to auction, bad news losing so many units to a short term rental takes away from customers that might be long term renters. How did they find me website I had the best deal in town and they found it.

  7. #7
    MisterJim444 is offline Moderator
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    In addition to the great comments you have already generated John, I wanted to pass along a personal experience. At one facility we managed years ago near a University, we arranged to set-up a table in the student union, using Greeks from both fraternities and sororities, about a month before the end of the seminar. In addition to a package deal (pay the entire amount up front – no monthly payments) with a range of move-in and move-out dates, admin fee, lock, boxes, etc we also included large pizza. It was a hit. At the table they took reservations – no money or credit card information was exchanged. The reservation form had a map and phone number. We had a great average of sign-ups to rentals. Investment very much paid for itself.

    Alos don't forget to call on the HR office because the professors and other professional on campus are amoung the highest paid people in the community. Make sure they know who you are and the "Special" university employees receive.

    MisterJim444
    Learning Never Ends, But Will Time?

  8. #8
    Ian M. Johnson's Avatar
    Ian M. Johnson is offline Senior Member
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    Yeah, I can see food working with any college kid. It's how credit card companies recruited at my school. Clever! Fell for the ad, and didn't even remember it enough to feel bitter about it. Thanks for the reminder.
    Consistency- It's only a virtue if you're not a screwup

 

 
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