Thread: College Students
16th March 2010, 09:42 AM #1
If you're located near a college or university, how do you reach the students (potential tenants)?
What kind of advertising do you use? What specials or offers do you cater to them? Anyone care to post some examples?John Carlisle
Community Manager Emeritus
Still a Big Fan of Self-Storage!
16th March 2010, 11:37 AM #2
College papers may reach some people, but typically end up trashed as the writing/stories are usually low quality. Also, spamming campus emails is also a poor idea, as those just get deleted.Consistency- It's only a virtue if you're not a screwup
16th March 2010, 12:27 PM #3
go to the housing and student life depts of the college, they usually have a page on their section of the college website for college-student friendly summer storage facilities.
also, visit the apartment complexes around the college, they usually hand out a packet of info to the students at move-out time.
16th March 2010, 02:22 PM #4
We hired a local college student, we drop off pens at apartment buildings near campus and participate in the annual housing fair on campus.
16th March 2010, 04:19 PM #5Senior Member
- Join Date
- Feb 2009
I love college students!
Most of our rentals come via word of mouth, so students will store where their friends store(d). Each spring I buy a couple of display ads in the (award-winning!) student newspaper. Last year I offered a free lock and a 10% discount off the first month.
btw, Parents are already beginning to call, inquiring about rentals for their students' summer break. Did I say I love college students?!
17th March 2010, 09:24 AM #6Senior Member
- Join Date
- Dec 2008
- Raleigh NC
Here the college students move in June leave August and take the smallest units good news never had one go to auction, bad news losing so many units to a short term rental takes away from customers that might be long term renters. How did they find me website I had the best deal in town and they found it.
17th March 2010, 10:28 AM #7Moderator
- Join Date
- Dec 2007
- Winchester, Virginia
In addition to the great comments you have already generated John, I wanted to pass along a personal experience. At one facility we managed years ago near a University, we arranged to set-up a table in the student union, using Greeks from both fraternities and sororities, about a month before the end of the seminar. In addition to a package deal (pay the entire amount up front – no monthly payments) with a range of move-in and move-out dates, admin fee, lock, boxes, etc we also included large pizza. It was a hit. At the table they took reservations – no money or credit card information was exchanged. The reservation form had a map and phone number. We had a great average of sign-ups to rentals. Investment very much paid for itself.
Alos don't forget to call on the HR office because the professors and other professional on campus are amoung the highest paid people in the community. Make sure they know who you are and the "Special" university employees receive.
Learning Never Ends, But Will Time?
17th March 2010, 11:28 AM #8
Yeah, I can see food working with any college kid. It's how credit card companies recruited at my school. Clever! Fell for the ad, and didn't even remember it enough to feel bitter about it. Thanks for the reminder.Consistency- It's only a virtue if you're not a screwup