How are you tracking your marketing leads so you can spend your time, money and energy more wisely?

We have a tenant questionnaire that is placed in every tenant packet. At the time of rental, we ask them to complete the survey. It asks how they heard about us, how far away do they live, why did they choose us, how many other facilities they considered, etc. Then I have a recap sheet that I put all their answers on. At the end of the month we can see which ones where drive bys, who used the yellow pages, who got a direct mail, etc. That has been most helpful in knowing which Marketing techniques are working and which ones we could do without.

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Buzz and Jen

Southside Storage
Leesburg, Florida
info@southsidestoragemall.com

Aloha,

As belts tighten across the country, we have specifically crafted our marketing efforts this year toward advertising that forces measurable results for us.

To enjoy the offered premium, our print ads state, "bring this ad for..." or something similar. Our direct mail pieces will do the same. Each mailing has a 'code' in the bottom corner, allowing us to track the results of each individual campaign. By using measurable results, we can easily identify which campaigns delivered the best for us vs. the overall cost of the campaign.

In the end, it's all about acknowledging that advertising isn't just an expense; it's in investment in my company's future.

We keep record of every person who inquires about a storage space. When the customer calls we always ask how they heard about us. Also, when the customer rents we have them fill out a form that requires they put how they heard about us.

At the end of each month we create a report showing how many inquires we got from each source and how many we converted per source and overall.

We know how much we are spending per source so we can track our cost per inquiry and cost per rental.

Ricky- do you also compute revenue per source upon move out?

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Self Storage Management
Storage Career Center

Yes I have done that. It really helps to calculate ROI on each form of advertising.

Agreed. ROI I think is the only measure that really counts. Other than branding advertising a marketing campaign has to show a positive ROI to bear repeating.

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Self Storage Management
Storage Career Center