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  1. #1
    ssswck is offline Junior Member
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    Default Marketing in the neighborhood

    I've been out marketing to local businesses, apartment complexes, etc., but we are a small community. I've run out of new places to go and try not to be a pest in re-visiting my contacts too often.

    Any ideas?

    thx

  2. #2
    shaekirk's Avatar
    shaekirk is offline Moderator
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    Beautiful Santa Clara, California
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    Default Re: Marketing in the neighborhood

    Can you branch out into neighboring towns?
    The customer isn't always right, the trick is making them think they are!

    Shannon

  3. #3
    ssswck is offline Junior Member
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    Default Re: Marketing in the neighborhood

    Good idea, thanks. But we're pretty rural here and the neighboring towns are not actually in our market. Maybe there just isn't an answer for this and I've done what I can do....

  4. #4
    tnsd's Avatar
    tnsd is offline Senior Member
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    Dunlap, Tennessee
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    Default Re: Marketing in the neighborhood

    I did the same thing. We are in a very small town and I visited each real estate office and apartment complex. Our nearest town is in a different county and certainly not in our market. I too hate to 'bug' them so I've instead made my presence well known at our chamber meetings. I get to see all the same folks anyway and my goal is to make my friendy face the one they think of when one of their customers need storage. I usually take tic tacs or suckers or something with our discount cards attached. This way I don't have to bug them but they still can't forget me!
    Melissa M Roberts, CSSM
    TNSSA President 2014
    STORAGE DEPOT, Facilities Director
    Dunlap, TN

  5. #5
    ssswck is offline Junior Member
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    Default Re: Marketing in the neighborhood

    Thanks, Melissa. In a way, it's good to know I'm not the only one with this problem! I like your idea and think that's what is going to work for me. Thanks again.

  6. #6
    astro is offline Moderator
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    Cashiers, NC
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    Default Re: Marketing in the neighborhood

    We are, also, in a very small town. We have found that the best marketing tool is us. We take part in everything that happens here that we are able to attend. We are in Chamber (a waste of time, actually), and the Cashiers Valley Merchants Association. We shop locally, and go to the local restaurants. We try to support all of the local businesses and organizations. We donate to Rotary, Blue Ridge School, and anything else that we can. The point of all of this is that the town knows us, knows this facility, and knows the service we provide to the community. In a town of 1400, this seems to be the best way to market.
    Bob Taylor (Astro)
    Blue Ridge Self Storage
    Cashiers, NC

    Disclaimer: What Gina said....'cause the the cheese fell of my cracker.

  7. #7
    Mediadan is offline Junior Member
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    Default Re: Marketing in the neighborhood

    Don't forget to advertise for seasonal storage needs (ie. winter equipment, summer landscaping equipment and toys) Also, think of unique uses for the storage and push that. I had a friend advertise his storage units as places for bands to practice!

  8. #8
    ssswck is offline Junior Member
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    Default Re: Marketing in the neighborhood

    Wow, some great ideas, thanks. I do a lot of the community involvement, but I can work on that more, instead of just getting out and marketing. A place for bands to practice...hm-m. I can run with that, just need to "think outside the box." I'll let you know how things go!

 

 
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