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  1. #1
    jcarlisle's Avatar
    jcarlisle is offline CM Emeritus, Reg. Member
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    Smile Communicating with Women

    What are the keys to communicating with women customers?

    In an ISS article, Rhonda Savage identifies five important components:

    1. Listening skills
    2. Image is everything
    3. Don't knock the competition
    4. Emphasize the benefits
    5. Expect to follow up


    Do you agree with these points? What else is especially important in communicating to women?
    Last edited by jcarlisle; 8th June 2010 at 09:09 AM.
    John Carlisle
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  2. #2
    alexlekas Guest

    Default Re: Communicating with Women

    Empathy
    Actually listening to what they say
    When possible, show in addition to tell

  3. #3
    JamestownStorage#8's Avatar
    JamestownStorage#8 is offline Senior Member
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    Default Re: Communicating with Women

    Quote Originally Posted by alexlekas View Post
    Empathy
    Actually listening to what they say
    When possible, show in addition to tell
    Showing in addition to telling: demonstrating key pad, demonstrating how some tenants don't slide latch to the right b4 locking their unit, demonstrating to step down on the door handle to more easily lock unit.

    Cleanliness!!!

    Pat
    High Point, NC

  4. #4
    Storman's Avatar
    Storman is offline Moderator
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    Default Re: Communicating with Women

    I feature my excellent lighting, windows in all corridors, 15 video cameras and the fact that me and my wife live onsite have personally met and spoken to every single "neighbor" we will both have.

    I've found that women are especially concerned about their personal safety, over and above the safety of their boxes of junk.

  5. #5
    jcarlisle's Avatar
    jcarlisle is offline CM Emeritus, Reg. Member
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    Default Re: Communicating with Women

    Quote Originally Posted by Storman View Post
    I've found that women are especially concerned about their personal safety, over and above the safety of their boxes of junk.
    I don't claim to know a whole lot about women -- I'm not one and I'm not married to one yet, nor do I run a self-storage business.

    But I think you're right-on, Storman. We used to talk about this in political science and sociology classes. Safety is always huge to women, even if it's on subconscious levels. I'm certainly not trying to be overly general, but I have observed safety as being a big concern for women.
    John Carlisle
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  6. #6
    Gina6k's Avatar
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    Default Re: Communicating with Women

    If I ever leave here, I'm storing with Storman! Neighbors! That's the term I use too. In addition to; I like knowing who's things I'm sleeping with each night. Reminds people it's someone's home and they treat the place better.

    Women of course look for security, safety, peace of mind etc. Ultimately protection of everyone falls on a woman's shoulders. Not to say men don't feel the same to some degree also, but it's inherent in women's psyches, it just is. I'll toss in one more word that makes a difference and all you men in relationships with a woman should know this one... the word is FLOWERS!

    Subconsciously seeing flowers makes a place feel more secure, homey and such, plus they make people smile.
    Gina 6k
    CochraneStorage dot com
    Morgan Hill, California
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    You only live once, but if you do it right, once is enough!
    I am not an attorney, just an experienced manager who is willing to share what I have learned. Your thoughts, practices or opinions may vary and neither of us may be right.

  7. #7
    Autodoc's Avatar
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    Default Re: Communicating with Women

    Knowing that they are all crazy helps!
    Wayne
    Jamestown, ND


    All arguments can be resolved ... with high explosives and Humor!!!

  8. #8
    Ian M. Johnson's Avatar
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    Default Re: Communicating with Women

    Quote Originally Posted by jcarlisle View Post
    What are the keys to communicating with women customers?

    In an ISS article, Rhonda Savage identifies five important components:

    1. Listening skills
    2. Image is everything
    3. Don't knock the competition
    4. Emphasize the benefits
    5. Expect to follow up


    Do you agree with these points? What else is especially important in communicating to women?
    1) Yep, and the rest of communication skills. Use hands. Don't over do it, but use them subtley, around the sternum/solar plexus. Actually this works with guys to, but not to as strong a degree. The hands being used communicates confidence. Folded arms or hands indicates defensiveness, which may actually lose a sale. (watch politicians. They're FULLY aware of this too) Also, I often fall into the dialect of the person I'm talking with. That's a big deal around here. It makes people feel comfortable.

    2)Yep, that's why we spend more man-hours cleaning than Walmart!!!! If I'm not calling, I'm cleaning/painting/mowing....

    3)This is an important one IMHO. Don't knock the competition, since you really want to work this to your advantage. There are some competitors I will actually refer customers to, and vice versa. I will, however, be honest about features and prices at each of the facilities. I expect the same from my competitors. I've never really tried to think about this from the customer perspective to find reasons to not bad mouth my buddies...I just thought it was bad business.

    4)LOL, See #3

    5)Hmm... Guess I never really paid attention! oops. I generally warn them that if they wait a week to decide, I'll be full. Imagine their surprise when they come back, and I am. The owner and I both discussed how pushy this sounds (she feels like a car salesperson saying it), but we're only being honest.

    Saftey is certainly a big issue. I've found more women asking for private self-defense classes than men, if that's any indication.

    And Gina... Flowers? What are they? You mean those things that are a pain to mow around and upkeep? They're important?!
    Consistency- It's only a virtue if you're not a screwup

 

 
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