I've been doing some market research looking at various forms of advertising and just wanted to know if anyone has input on the value of referral websites (sites that direct traffic to you) such as findstoragefast.com and usstoragesearch.com. Any information would be greatly appreciated.
I have had good luck with referral websites. For example, I use StorageFront.com and I get referrals EVERYDAY! They have also dramatically improved the organic search results for all my facilities on GOOGLE. Some of the referral websites are more effective than others, however, even if you use all five common referral websites, the costs is less than $300 per month.
out of 2 years, usstoragesearch got us about 8 inquiries and one rental. Just didn't work for our area. We used emove for a while but they recently told us we couldn't be on their network anymore (after us cancelling, and them telling us the needed us). We were getting good traffic from them.
Adwords offers a $100 free trial thing. Although, in 2.5 months we've only seen $77 worth of clicks.
I work with usstoragesearch.com and we get these types of questions each and every day so allow me to be the spokesperson for all sites
It’s important to look at how much revenue gets produced by each customer. With the industry average rental being a 6 month stay at $100 per month, as you can see even 1 rental can pay for your yearly costs. The important thing with all of us is tracking what your return on your investment is.
All of the directories have top placement on Google/Yahoo for keywords like self storage, storage unit and the amount of money it takes to get there far outweighs the costs of immediate placement when signing up.
I have found that companies like usstoragesearch.com and now Sparefoot.com have done a good job in directing quality leads to the properties. However, just as in anything on the internet, you need to get back to them immediately in order to have a chance. If you wait even 2 hours, your competition has them. I have always suggested that the managers leave the audio alert on their email, so that they can respond quickly.