Yesterday, an excellent viral social media campaign took over Facebook, raising eyebrows from men (who were completely clueless, at first) all over the world.
Women somehow spread the word among themselves--and if you were a part of this ladies, kudos--that every woman using Facebook should update her status beginning with the phrase "I like it ... " and ending with a prepositional phrase such as "on the floor," "under the table," "in the kitchen," etc. Sounds naughty? Well, that was the point: to get people's attention. It turns out that the thing these women liked was their purse, and they were simply sharing where they like to put it when they're not carrying it.
Because a purse is (usually) a uniquely women's accessory, the purse status campaign was intended to draw attention to something that it uniquely female. Even though breast cancer can affect men, it is a woman's ailment in most cases.
I think the campaign was brilliant. In the age of social media and general apathy among many younger people, creating a innuendo-laden Facebook meme was a great way to remind fellows like myself that fighting breast cancer should be a huge priority of our society, that thousands and thousands of women have suffered from or lost their lives to breast cancer -- and that there still isn't a cure.
So, to the organizers of this campaign I send many props, and I am strongly considering donating to a breast cancer research organization.
But back to viral marketing and self-storage, have you ever succeeded using a viral social media marketing campaign with your facility? If so, what were the details?
You only live once, but if you do it right, once is enough!
I am not an attorney, just an experienced manager who is willing to share what I have learned. Your thoughts, practices or opinions may vary and neither of us may be right.