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  1. #1
    jcarlisle's Avatar
    jcarlisle is offline CM Emeritus, Reg. Member
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    Thumbs up 'I Like It' Facebook Status / National Breast Cancer Awareness Month

    As many of you probably know, October is National Breast Cancer Awareness Month.

    Yesterday, an excellent viral social media campaign took over Facebook, raising eyebrows from men (who were completely clueless, at first) all over the world.

    Women somehow spread the word among themselves--and if you were a part of this ladies, kudos--that every woman using Facebook should update her status beginning with the phrase "I like it ... " and ending with a prepositional phrase such as "on the floor," "under the table," "in the kitchen," etc. Sounds naughty? Well, that was the point: to get people's attention. It turns out that the thing these women liked was their purse, and they were simply sharing where they like to put it when they're not carrying it.

    Because a purse is (usually) a uniquely women's accessory, the purse status campaign was intended to draw attention to something that it uniquely female. Even though breast cancer can affect men, it is a woman's ailment in most cases.

    I think the campaign was brilliant. In the age of social media and general apathy among many younger people, creating a innuendo-laden Facebook meme was a great way to remind fellows like myself that fighting breast cancer should be a huge priority of our society, that thousands and thousands of women have suffered from or lost their lives to breast cancer -- and that there still isn't a cure.

    So, to the organizers of this campaign I send many props, and I am strongly considering donating to a breast cancer research organization.

    But back to viral marketing and self-storage, have you ever succeeded using a viral social media marketing campaign with your facility? If so, what were the details?
    John Carlisle
    Community Manager Emeritus
    Still a Big Fan of Self-Storage!
    www.chicagoprowriter.com

  2. #2
    Madman's Avatar
    Madman is offline Moderator
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    Default Re: 'I Like It' Facebook Status / National Breast Cancer Awareness Month

    I like it in the storage locker.

  3. #3
    Madman's Avatar
    Madman is offline Moderator
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    Default Re: 'I Like It' Facebook Status / National Breast Cancer Awareness Month

    LOL! it is a great campaign and a briliant idea ... I think they did the underwear colour one as well.

    We're working on some campaigns and they'll be coming to a social media website soon ...

  4. #4
    Gina6k's Avatar
    Gina6k is offline Moderator
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    Default Re: 'I Like It' Facebook Status / National Breast Cancer Awareness Month

    Yes, last year was whatever color bra we had on the day we received the secret communique to post for Breast Cancer Awareness (mine was Cobalt Blue)

    I will not however share with you how we secretly get the word out across the nation within nanoseconds, but suffice it to say, never cross a woman.

    This time my post was 'I like it on the cool, marble tile entry way' Actually on the table in the entry, but that wouldn't have been as fun to type in.

    Quick note for our SST members and lurkers, breast cancer can affect anyone at any age, even MEN!!
    Gina 6k
    CochraneStorage dot com
    Morgan Hill, California
    twitter.com/CochraneStorage

    You only live once, but if you do it right, once is enough!
    I am not an attorney, just an experienced manager who is willing to share what I have learned. Your thoughts, practices or opinions may vary and neither of us may be right.

 

 

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