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Thread: Yelp?

  1. #1
    Storman's Avatar
    Storman is offline Moderator
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    Default Yelp?

    Has anybody claimed their Yelp listing on the internet? Yelp has a bad reputation around San Francisco for holding companies hostage with bad reviews unless they pay up for a subscription. I just looked up my Yelp page and there are no reviews and I haven't claimed the listing.

    My thought is that if they don't think I'm here, maybe they'll leave me alone, but then again what is the down side of not claiming the listing...? Anything?

    Help with Yelp.
    In no way affiliated with Storman software.

  2. #2
    Madman's Avatar
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    Default Re: Yelp?

    Claimed. Only about 5 views per week and we don't list it anywhere. It has created some lead to our site though but I can't quantify any rental results.

  3. #3
    annek is offline Member
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    Default Re: Yelp?

    Go ahead an claim it because then you get to control it. They don't and can't hold you hostage which is not to say that I love Yelp. Their salespeople are pretty arrogant but they can't just saddle you with bad reviews until you pay. They've been hauled into court several times to fix their process.

    As a result, business owners now can reply to any reviews that they receive, contact the poster and attempt a resolution, and have a bit more control over their listing. The problem I've encountered is that if you have customers who post a positive review for you but are not regular reviewers, the algorithm of the Yelp engine will boot out the reviews.

    You have to identify yourself on Yelp if you review and anyone can track all the reviews that you do make. I think Yelp quality scores your reviews so that if you only give bad reviews, you eventually get your review booted.

    We get a fair amount of traffic from them but less and less as we've improved our SEO. I think their programs are overpriced for what they deliver but do the max you can with a free listing. It does help for your search results. They are huge and Google is kinda lazy.
    Anne Kenney
    Bullseye Marketing

    Follow me on Twitter: @bullseyemktng

  4. #4
    Storitz is offline Junior Member
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    Default Re: Yelp?

    We got our listing but had to jump through hoops to do so. We also had to listen to their absurdly overpriced ad pitch - 6 month commitment, 2500 impressions/month. Just a terrible deal.

    But...it is the direction in which consumers are determining purchases.

  5. #5
    MusicCity Gal's Avatar
    MusicCity Gal is offline Moderator
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    Default Re: Yelp?

    Storman we claimed our listing with Yelp and quite honestly, never had an issue (and that was over a year ago). I agree. Claim It!
    Stephanie Tharpe
    Operations and Marketing Specialist
    A+M Group, LLC
    Nashville, TN

  6. #6
    annek is offline Member
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    Default Re: Yelp?

    Thanks for this discussion. I went to our Yelp listing to check and we had a horrid one-star review. I called our office and they immediately knew who this guy was. So, I wrote a reply that did not reveal the really nasty details of our former tenants habits. I kept it very high-level, pointed out the gross inaccuracies and the rarity of such an event.

    It feels risky to do it but I couldn't let the review stand. We'll see what happens.
    Anne Kenney
    Bullseye Marketing

    Follow me on Twitter: @bullseyemktng

  7. #7
    selfstoragehd is offline Junior Member
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    Default Re: Yelp?

    You should verify your listing on Yelp, Foursquare and Gowalla. If you aren't on Foursquare or Gowalla create a listing. I'm a huge fan of Gowalla over Foursquare, but you can't ignore any of them. BTW, you must create your Foursquare and Gowalla entry from a smartphone with the apps installed (they are both free apps). I'm not sure about Yelp.

  8. #8
    MamaDuke's Avatar
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    Default Re: Yelp?

    Claimed mine long ago and have never had a problem. I have ever increasing page views, though I can't directly attribute any rentals to them...yet!

    I see it as just one more way to help people find me and I don't know why you wouldn't.
    MamaDuke

    The art of life is to know how to enjoy a little and to endure very much.

 

 
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