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  1. #1
    Storitz is offline Junior Member
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    Default Anyone have a storage blog

    I'd love to read your storage blog if you have one. Anyone interested in a blog exchange?

    Here's a link to ours:
    http://blog.storitz.com/

    Post your link here.

  2. #2
    mrodrigues is offline Member
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    Default Re: Anyone have a storage blog

    Quote Originally Posted by Storitz View Post
    I'd love to read your storage blog if you have one. Anyone interested in a blog exchange?

    Here's a link to ours:
    http://blog.storitz.com/

    Post your link here.
    Love the football storage items. Very clever. We don't currently have a blog, but it seems like a great idea. Do your tenants look at it/comment? How did you go about setting it up? Have you found it to be a beneficial use of time?
    Michelle Rodrigues
    Storage Consultant
    Kissimmee, FL

  3. #3
    Storitz is offline Junior Member
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    Default Re: Anyone have a storage blog

    Thank you. It is definitely a great help with outreach and has gotten some attention. It is a Wordpress plugin. Very easy to use.

  4. #4
    Storitz is offline Junior Member
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    Default Re: Anyone have a storage blog


  5. #5
    Matz's Avatar
    Matz is offline Member
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    Ottawa, Canada
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    Default Re: Anyone have a storage blog

    Here is mine www.self-storage-ottawa.com/blog . Still working on optimizing it

  6. #6
    jcarlisle's Avatar
    jcarlisle is offline CM Emeritus, Reg. Member
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    Default Re: Anyone have a storage blog

    Great thread idea! Let's see some more of these. If we get more, I'll make this the subject of my ISS "Forum Fellowship" blog next week.
    John Carlisle
    Community Manager Emeritus
    Still a Big Fan of Self-Storage!
    www.chicagoprowriter.com

  7. #7
    mchase is offline Member
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    Raleigh, NC
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    Default Re: Anyone have a storage blog

    I setup our blog over a year ago but haven't found an effective way to gain followers, I.e. Our customer base. I understand the level of excitement on a self storage blog is limited, but does anyone have any suggestions on how I could go about increasing the number of followers?
    March Chase
    Vice President
    Southeast Management Co.

  8. #8
    jcarlisle's Avatar
    jcarlisle is offline CM Emeritus, Reg. Member
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    Default Re: Anyone have a storage blog

    Quote Originally Posted by mchase View Post
    I setup our blog over a year ago but haven't found an effective way to gain followers, I.e. Our customer base. I understand the level of excitement on a self storage blog is limited, but does anyone have any suggestions on how I could go about increasing the number of followers?
    My simple idea is to make the blog about more than self-storage, which on its own doesn't attract a wide audience but some of the broader topics applicable to self-storage (see below) will bring in a wide audience that includes your customers.

    I know you are probably a pretty darn busy person, so finding time to blog might be tough (I struggle with it, and I do this for a living!), but here are some ideas:

    1.) Being a self-storage manager or operator gives you plenty of insight on how to run a small business or succeed in one, right? Well, many of your customers are in the same boat, regardless of what their field is. Or if they're students, they need career/future advice. Write up some of your experiences with ...
    - Marketing ideas
    - Ways to save money (Hey, "Target is running this great deal for the next month," etc.)
    - HR, staffing, Working as a team
    - Green intiatives

    2.) Blog about technology and the Internet. Found a good, helpful website recently? Addicted to a new gadget? Share with your audience.

    3.) Sync up your blog with social media, such as Facebook and Twitter, and make sure it's tweeting out when you post new entries. Similarly, your blog should have links to your Twitter & FB pages so that people can get to them from the blog easily.

    4.) Talk about taxes, ways to save on taxes, especially during tax time.

    5.) Throw in a current events topic once in a while, especially if its of local interest. New property tax being levied? School levy coming up? New mayor being elected? Feel free to keep this short and just share links from local media write-ups. Also, might not want to interject too much of an opinion -- just make sure your audience is aware it's going on.

    6.) Talk legal: Ways to protect yourself in contracts & leases with (for example) apartment complexes.

    7.) Talk real estate: Any new homes being built around you? Homes or businesses for sale? What about a vacant retail space around you that is begging for a tenant? Give it a little attention.

    8.) Talk finance: Any recommendations for people trying to get out of debt or refinance stuff?

    9.) Talk cars and vehicles. You (might) store them, so why wouldn't you talk about them? Provide some basic maintenance tips, weather tips, driving tips, etc. It can be all common-sense stuff. You'd be surprised how many novice car owners have NO common sense and turn to the web for how to check their oil or fill up their windshield wiper fluid.

    10.) Philanthropy and good causes. Is anyone in your community doing something cool to help others' out? Give them a shout-out on your blog and write up something about them.

    11.) Feature loyal customers. Have a great tenant with a cool story? Feature him or her (or the family) on the blog. Take plenty of photos and post them.

    12.) Home improvement or maintenance tips.

    13.) Whenever possible, add multimedia. That means images, video, audio, etc. You can link to it if you must, but the best course of action is to embed it right on your blog.

    14.) Lastly, of course, mix in the self-storage stuff. Use the blog as your way to dispel self-storage myths and clear up misnomers. Push out your special offers.

    General rule: Post two-to-four times a week, about 300-400 words per post. Doesn't need to be long or in-depth, and you can rely on linking to other outlets (called content aggregation).

    If you do half of the things on this list, your traffic will increase. And the more locally targeted the content, the better. Those are the people who are potential customers!

    EDIT: Changed to two-to-four times per week.
    Last edited by jcarlisle; 28th September 2011 at 10:23 AM.
    John Carlisle
    Community Manager Emeritus
    Still a Big Fan of Self-Storage!
    www.chicagoprowriter.com

 

 
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