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Thread: Prices on your website?

  1. #1
    rcopper is offline Member
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    Default Prices on your website?

    I am curious to know how many of us have rates and the ability for tenants to make reservations on our websites? I'm a strong believer in rates available on line, thus making it more convenient for customers to do business with us, so for those of you who do not have rates and reservations on line, I am curious about why you don't and how is that working out for you? Thanks
    MeItaly likes this.

  2. #2
    09manager is offline Senior Member
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    Default Re: Prices on your website?

    We have our prices posted on our website, but I have not had a lot of people reserve a unit online.
    Leah
    Providence Pointe Center
    Murfreesboro, TN

  3. #3
    Gina6k's Avatar
    Gina6k is offline Moderator
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    Smile Re: Prices on your website?

    A couple of months back, I decided to do an experiment. I REMOVED the pricing from our website. It wasn't 4 hours later that a person called and said; "I want to rent a unit from you, and I remember the price but when I went back to your website the prices were gone."

    Before 72 hours were up we had almost a dozen like minded calls. Some from tenants 'looking up' their rental rate, others trying to send a friend to us and telling them "you need the $95 unit" and things of that nature. I was amazed at the response and people asking me to put the numbers back up now please!

    I won the debate with one of our partners about putting the rates online years back. He didn't want to do it. Our customers old & new all told us the same basic things; 'We like the honesty and straight forward approach' and 'please put the pricing back up for us.' Took me less than 3 minutes and all was well in the world again.

    People refer to their storage facilities as 'stores' which is not one of my favorite terms, but think about the word store as in retail. When we shop online do we purchase from stores who don't show their pricing? Why should self storage be any different. If I've said it once, I've said it a 1000 times over...

    There are NO TOP SECRET STORAGE SECRETS, rates or otherwise...

    Yeah, I know I used word secret twice in that thought, but redundancy is a good thing in many aspects.
    Gina 6k
    CochraneStorage dot com
    Morgan Hill, California
    twitter.com/CochraneStorage

    You only live once, but if you do it right, once is enough!
    I am not an attorney, just an experienced manager who is willing to share what I have learned. Your thoughts, practices or opinions may vary and neither of us may be right.

  4. #4
    MusicCity Gal's Avatar
    MusicCity Gal is offline Moderator
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    Default Re: Prices on your website?

    We have done it both ways. The problem that made us take our pricing down was rental increases. We did not want our current tenants to see their rates going up (even though they were small increments) and then see us offering lower rates on our website.

    Anyone who calls get rates from me. But I like the "call to action" aspect that has customers call for rates. This gives me the opportunity to speak with the customer, identify their needs, build a rapport, explain our features and benefits and recommend accordingly.

    Plus I have found that at least 50% of customers have no clue what size they truly need.
    Stephanie Tharpe
    District Sales Manager
    A+ Storage of Tennessee, LLC
    Nashville, TN

  5. #5
    geraldine1051 is offline Senior Member
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    Default Re: Prices on your website?

    I love having my prices online... and just think, this time last year I did not even have a website! Oh, and the potential tenants love seeing the prices, too. Then they know what they are gettting. However, potential tenants cannot reserve units online, they have to call or email me.

  6. #6
    Sandra is offline Senior Member
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    Default Re: Prices on your website?

    I agree with MCG 100% the "call to action" is the way I prefer and I think it works well. Many will look for the lowest prices without the knowledge they need to store their belongings. I want the opp to talk to them about our features and prices myself. I wonder how many potentials might be lost to price that we are unaware of when or if posting prices on line is being done. I can see the advantages and disadvantages... I prefer not posting on line.
    Lovin it.

  7. #7
    Gina6k's Avatar
    Gina6k is offline Moderator
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    Default Re: Prices on your website?

    MCG, thanks for the viewpoint regarding rent increases and current tenants. I've been thinking about updating our 'new' rentals at an increased rate on the website and have been weighing the pros & cons of such. More food for thought.
    Gina 6k
    CochraneStorage dot com
    Morgan Hill, California
    twitter.com/CochraneStorage

    You only live once, but if you do it right, once is enough!
    I am not an attorney, just an experienced manager who is willing to share what I have learned. Your thoughts, practices or opinions may vary and neither of us may be right.

  8. #8
    MusicCity Gal's Avatar
    MusicCity Gal is offline Moderator
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    Default Re: Prices on your website?

    Quote Originally Posted by Gina6k View Post
    MCG, thanks for the viewpoint regarding rent increases and current tenants. I've been thinking about updating our 'new' rentals at an increased rate on the website and have been weighing the pros & cons of such. More food for thought.
    No problem. I learned that the WRONG Way!! LOL!! It just wasn't worth losing our good customers over them being mad over it. Plus doing increases is never fun anyway......So, we just decided to take them down.....
    Stephanie Tharpe
    District Sales Manager
    A+ Storage of Tennessee, LLC
    Nashville, TN

 

 
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