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  1. #1
    ASEmerson's Avatar
    ASEmerson is offline Member
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    Lightbulb Marketing to college students

    What do you guys do to catch the attention of college students around this time? We're in Austin, where about 10% of our 50,000 undergrads live in dormitories. The dorms literally kick them out about a week after finals and a good number of them need to find storage.

    Our marketing person, Rachel, wrote a blog post about trying to bring these guys in: http://blog.selfstorage.com/self-sto...llege-students

    Did we miss anything? Any other tips for catching the elusive 18-24 target demographic?

  2. #2
    geraldine1051 is offline Senior Member
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    Default Re: Marketing to college students

    I'm in a college town as well. I have no vacancies now, and students are still calling... I have asked the students how they found out about us, and they all said it was my website. My town is much smaller than Austin, and only one other facility that I know of has a website, so perhaps that is why I have been so successful with the students... and they return every year til they graduate or move away. I really like watching them grow up through their college years.

    The university has a forum for parents, and storage over the summer is a hot topic. I have received calls from parents due to this forum. A couple years ago, prior to having a website, I advertised in the student newspaper.

    Good luck. I hope some of this helps.

  3. #3
    Lisa T's Avatar
    Lisa T is offline Senior Member
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    Default Re: Marketing to college students

    I have to agree with Geraldine...for the 18-24 crowd, it's all website baby. I doubt any of them have ever picked up a Yellow Pages.

    We worked for 3 years near the 3rd largest university in this country, and we didn't have to do any marketing to them....they filled up all units 10x15 and smaller the beginning of every May at all facilities in the area.

    We were, however, on listed on summer storage page of the "Student Life" section of the university website. The more experienced upperclassmen knew to reserve their storage units early on, the freshmen ended up in storage facilities 25 miles away.

  4. #4
    pocstorage is offline Junior Member
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    Default Re: Marketing to college students

    We also market to the college students. Year round we offer them a 15% discount. During the summer if they want to pay the 3-4 months in advance they get a few more dollors off per month. Most of our college renters are returning year after year. Word of mouth is Huge. We've had some come in and say that their friend told them about us. I also talk to the housing office at the university and they usually let me put fliers in the dorms. Another thing to remember is when all the students start coming back in August you should run some sort of special to counteract the student moveouts. Wishing you luck!

  5. #5
    That Girl's Avatar
    That Girl is offline Senior Member
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    Default Re: Marketing to college students

    We have been renting to Stanford Students for more than 17 years. We have dorm units that are a perfect size for college students. They are allowed to store one bicycle free with each dorm unit. We store there bikes in a separate safe location so it gives them more room inside there unit.
    We also have flyers made up that we pay there advertising agency to distribute through out the campus.
    Have A Wonderful Day

  6. #6
    shaekirk's Avatar
    shaekirk is offline Moderator
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    Default Re: Marketing to college students

    We have posted flyers at all the cheap eateries around our local campus, besides the all-important Craigslist ad.
    The customer isn't always right, the trick is making them think they are!

    Shannon

  7. #7
    SpareRachel's Avatar
    SpareRachel is offline Junior Member
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    Default Re: Marketing to college students

    Hey ya'll, I'm the "marketing person" at SpareFoot and writer of the blog post Tony shared above. Thanks so much for your feedback and ideas. It sounds like most of you are having no problem filling vacancies with students, which is awesome.

    These thoughts are really interesting, so I will probably feature some in part 2 of this series next week. Look out for a mention of your username on The Storage Facilitator, our SelfStorage.com blog.

  8. #8
    MisterJim444 is offline Senior Member
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    Default Re: Marketing to college students

    One thing that I used over the years when renting to college students - they have to take the student special package. $X for starting the rental 1 week after finals to one week after the new semester starts. The package includes a lock, a couple of boxes and the admin fee. You have to pay the entire amount up front no monthly payments. And the payment is credit/debit card. This usually turns out to be Mom or Dad calling with the credit card number. I also have a few clients that schedule pickup times on campus or at key off campus locations. Kids load in their stuff, driver separates it with pieces of cardboard - keeps loading until full. Kids drive to the facility on their own and get to unload their stuff to their own unit. Many owners will let two or three roommates store together but still just one person on the lease. Getting all the money up front eliminates a bunch of headaches.

    MisterJim444
    Learning Never Ends, But Will Time?

 

 
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