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Thread: Yellow Pages

  1. #1
    Chris is offline Junior Member
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    Default Yellow Pages

    Does anyone still spend the ridiculous price of advertising in the yellow pages?

  2. #2
    MamaDuke's Avatar
    MamaDuke is offline Moderator
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    Default Re: Yellow Pages

    Depends on where you are. If I didn't do it here, I'd lose about 25% of my incoming customers! However, at my last facility, we didn't advertise at all.
    MamaDuke

    The art of life is to know how to enjoy a little and to endure very much.

  3. #3
    geraldine1051 is offline Senior Member
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    Default Re: Yellow Pages

    Quote Originally Posted by MamaDuke View Post
    Depends on where you are. If I didn't do it here, I'd lose about 25% of my incoming customers! ...
    Yep, same here.

  4. #4
    bill pederson is offline Member
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    Default Re: Yellow Pages

    I am opening a new facility this summer and signed a year contract with DEX which is also doing my website time will tell if it will be worth the $1200 per month but if it does it will be well worth it.

  5. #5
    teesee150 is offline Senior Member
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    Default Re: Yellow Pages

    I've been tracking every single move in for the past 3 years, and less than 4% of my tenants come from the YellowPages/phonebook. I'm spending about ~$150 a month for in column ads for each local phone book here. The only form of marketing that is worse is Craigslist, but hey, that's at least free.

    My highest form of marketing is the simple driving by the facility and seeing our sign. We have a large sign out from with most of our pricing on it. The second highest is our internet marketing and Google searches (all free except the cost of our website hosting), followed by word of mouth, and then referrals.

  6. #6
    bill pederson is offline Member
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    Default Re: Yellow Pages

    thanks for the info

  7. #7
    teesee150 is offline Senior Member
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    Default Re: Yellow Pages

    Quote Originally Posted by teesee150 View Post
    I've been tracking every single move in for the past 3 years, and less than 4% of my tenants come from the YellowPages/phonebook. I'm spending about ~$150 a month for in column ads for each local phone book here. The only form of marketing that is worse is Craigslist, but hey, that's at least free.

    My highest form of marketing is the simple driving by the facility and seeing our sign. We have a large sign out from with most of our pricing on it. The second highest is our internet marketing and Google searches (all free except the cost of our website hosting), followed by word of mouth, and then referrals.
    I should of mentioned that we used to have several 1/4 page and 1/2 page ads between several books we advertised in. I saw no difference in customers coming from the phone book by downsizing to an in column ad. We use a ad with a white background, colored text, and our logo so it still really stands out and catches the readers attention. Spending a few hundred is a lot easier than spending a few thousand per month with the same returns.
    kaitew4 likes this.

  8. #8
    annek is offline Member
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    Default Re: Yellow Pages

    The one and ONLY way to understand your Yellow Pages effectiveness is to have a tracking phone number. Yes, we don't get a lot of call directly but we publish our website in our ad and get 10x as many calls from the web.

    The buying process goes a little like this. I need storage. Where the heck should I go? Let me look in YP or on the internet. Then, I call them after I've browsed their sight a bit. So, sometimes NOT being in YP can hurt perception.

    And, despite what they say over and over again about YP, Public Storage and Extra Space take out enormous double-truck ads (SF Bay Area). They haven't abandoned the Yellow Pages, so I take every thing they say at conventions with a grain of salt. When they go, I'll go.
    Anne Kenney
    Bullseye Marketing

    Follow me on Twitter: @bullseyemktng

 

 
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