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Thread: Marketing..HELP

  1. #1
    Smartgirl's Avatar
    Smartgirl is offline Member
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    Default Marketing..HELP

    So Marketing. I plain out suck at it. Its my weakness. Im shy when im out and about but Im an awesome Sales Person when someone steps into my office. I need massive help. im drowning...

    Where are some good areas to market? Apartments? Funeral homes? Dr offices?

    What do you say?

    Whats the best marketing material?

    How often do you return?


    Any ideas, insights and ways to improve the companys Marketing as a whole would be great!
    Youve got to learn to dance before you learn to walk. Ive come to a conclusion, drinking a beer after work leads to a nasty headache in the morning

  2. #2
    Satyra From PhoneSmart is offline Senior Member
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    Default Re: Marketing..HELP

    Specials and promotions are always a good place to start. People love a good deal as long as the quality remains the same.

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    Lisa T is offline Senior Member
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    Default Re: Marketing..HELP

    People love a good deal even if the quality isn't the same...thus the popularity of Wal-Mart and items made in China.

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    Smartgirl's Avatar
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    Default Re: Marketing..HELP

    The quality of our facility is def not lacking. Best Rates on my side of town, attractive staff (I know that doesnt matter, just felt like boosting my confidence a bit), trucks, move in specials, clean facility, fantastic reviews.

    I just need to find ways to approach local businesses, and how to actually start out a convo
    Youve got to learn to dance before you learn to walk. Ive come to a conclusion, drinking a beer after work leads to a nasty headache in the morning

  5. #5
    BroadwayStorage is online now Senior Member
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    Default Re: Marketing..HELP

    Quote Originally Posted by Smartgirl View Post
    The quality of our facility is def not lacking. Best Rates on my side of town, attractive staff (I know that doesnt matter, just felt like boosting my confidence a bit), trucks, move in specials, clean facility, fantastic reviews.

    I just need to find ways to approach local businesses, and how to actually start out a convo

    I'm not sure how this will be accepted, but I have used craigslist numerous times with great success. I had 5 indoor boat units sitting empty, a sign at the street of vacancy and no takers, popped an ad on craigslist and filled it all in 1 week. Lots of people use craigslist. We are a boat/rv storage and I post under rv's for sale, boats for sale, and services sections. Most of the time, its people that are in the 1 mile radius and didn't even know we are here, or say I have never went south on that street I always go north!

  6. #6
    Smartgirl's Avatar
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    Default Re: Marketing..HELP

    Yep, already have an amazing Craigslist ad, and ads up with Local classified web searches, or whatever you wanna call them.

    I only have 8 rv spaces and 2 empty. I could try and ad in Rv for sale and services. I normally just post in parking and storage. Didnt think of that approach. Thanks!
    Youve got to learn to dance before you learn to walk. Ive come to a conclusion, drinking a beer after work leads to a nasty headache in the morning

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    Iyatho is offline Junior Member
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    Default Re: Marketing..HELP

    First of all, I doubt you suck at marketing, you probably just don't have much experience at it. There are many types of potential clients, but you may not want them all. You could probably do well with apartment complexes, but if they are low rent, you may just end up with more trouble than its worth.

    I would recommend taking note of where your good customers come from, and if you don't know, then start asking how they found you, and what made them choose your facility. Then try to get in front of the decision that those people made. If they are people new to the area, and found you online, then do some more work at getting your site ranking online, or increase online advertising.

    If you want people that are just moving into a house, start talking to realtors. Give them an offer they can give to their clients that means something. Something that the realtor feels ads value to their folder of goodies. Then go to other realtors to give the same offer, then the most important piece.....Track the results.

    Put a code or something on the realtor coupon so you know where it came from. In 60-90 days, see how many coupons got cashed in....If it works, then go after more, if not, try another avenue.

    Cut what doesn't work, test other ideas, then attack what does work. You will find something. But you must track the results to see what does and doesn't work.

  8. #8
    Satyra From PhoneSmart is offline Senior Member
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    Default Re: Marketing..HELP

    Yes... Craigslist is a very good tool to use... and it's a FREE service... You can't go wrong with that. And as previously stated is it a pretty popular resource.

 

 
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