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Thread: Marketing Ideas ??

  1. #1
    TexasCycleGal is offline Junior Member
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    Lightbulb Marketing Ideas ??

    Here's a couple we have been brainstorming lately...

    * Having a garage sale here at the facility. This would be for our tenants, a few hours on a Saturday (when the weather is better! ) during which they could hold a garage sale from their units. We're polling tenant interest and will see about setting it up if there is enough response.

    * Hosting a blood drive here at the facility, possibly in conjunction with a car wash by a high school group.

    * We've started a newsletter for our tenants, distributed as they come in to pay, displayed in the office so they can pick one up, and given to new tenants when they sign up. I'm hoping to post one here and there in the community also.

    * We contacted the local freebie community newspaper and had a blurb put in there about our facility being under new management (us), etc.

    So back to the blood drive event...any ideas on a giveaway for our tenants if they donate? We're thinking a bit off their next month rent...but dunno....any other ideas out there?
    Wearing Yellow and Living Strong,
    Texas Cycle Gal

  2. #2
    ChiTown is offline Junior Member
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    Default The Blood Drive Idea

    No offense, but I think you're taking the wrong angle on the Blood Drive. You are doing THE BLOOD BANK a favor by getting them new blood supply. You need to turn it around.

    Here's what I think:

    Let the freebie community paper know that in light of the devastating events that happen in this oh so cruel world, you are heavily involved in the community and its well-being and are looking to help make a difference by hosting a blood drive! Are you getting the idea now?

    Let all of your customers know and maybe create a small flyer or coupon for the churches, non-profits and community organizations for all of your NON-customers to come in and give blood for the community. Have the store's logo prominently displayed, of course. (A small map is good to have, too.)

    The icing on the cake will be to contact a nearby bakery to donate some free cookies for the donors. Because after someone gives blood, they need to replenish their sugars. Make this moment a marketing event!

    As the event happens, have the store looking its very best. When everyone arrives, turn on the charm, present your specials and sell, sell, sell merchandise!!!

    How much did you spend? The cost to print a flyer? Let me know what you end up doing!

  3. #3
    ChiTown is offline Junior Member
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    Default Garage Sales

    The garage sale idea. Don't do it. All you're doing is hurting yourself. After having a successful "Garage Sale", your tenants will downsize or completely move out.

    What's in it for YOU?
    lady5563 and mseguin like this.

  4. #4
    Autodoc's Avatar
    Autodoc is offline Mod eMeritus
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    Default

    Quote Originally Posted by ChiTown View Post
    The garage sale idea. Don't do it. All you're doing is hurting yourself. After having a successful "Garage Sale", your tenants will downsize or completely move out.

    What's in it for YOU?

    You also have to remember that you are inviting "non-tenets" onto your property - who is watching them and what they are doing?
    I have been approached by many tenets to allow them to do that - my answer is always "NO - do to security reasons". The only time non-tenets are allowed on the property is during the auction and then I watch them closely.
    lady5563 likes this.
    Wayne
    Jamestown, ND


    All arguments can be resolved ... with high explosives and Humor!!!

  5. #5
    empire is offline Junior Member
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    Default

    We have as well thought of the Blood Drive, with the idea that it at least lets people know where you are. Specially being a new location. You can always make a special coupon offering 1/2 first full month or some discount for Boxes or if you have a truck for use. Give it as a thank you for coming by when serving the cookies to all who donate blood.

    I would not recommend that garage sales, as someone stated your security is your prize to your site. Letting non customers in gives someone the chance to study and case your site and your current tenants items. Which can only lead to trouble.

    Good Luck !!!

  6. #6
    Mel Holsinger is offline Senior Member
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    Default

    How about a small packaging supplies bundle? For example, 2/3 small boxes, 2/3 medium size boxes, some bubble wrap, some tape etc. Total cost per person would be less than $10.00?
    Mel Holsinger, President
    Professional Self Storage Management, LLC
    3434 E. Kleindale Ste. E
    Tucson, AZ 85716
    O: 520.320.9135
    F: 520.320.9435
    www.proselfstorage.com

  7. #7
    Abbey Road is offline Junior Member
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    Default Community Garage Sale

    Has anyone actually hosted one of these community garage sales? I thought the idea behind it was to "get your name out there". I am interested in hearing about real experiences, both positive and negative.
    Thanks for your responses.

    Amy
    Abbey Road Self Storage
    Quote Originally Posted by Autodoc View Post
    You also have to remember that you are inviting "non-tenets" onto your property - who is watching them and what they are doing?
    I have been approached by many tenets to allow them to do that - my answer is always "NO - do to security reasons". The only time non-tenets are allowed on the property is during the auction and then I watch them closely.

  8. #8
    Lisa T's Avatar
    Lisa T is offline Senior Member
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    Default

    Quote Originally Posted by ChiTown View Post
    The garage sale idea. Don't do it. All you're doing is hurting yourself. After having a successful "Garage Sale", your tenants will downsize or completely move out.

    What's in it for YOU?
    I always wondered if that is what happened when you have a facility garage sale...so we've not had one yet.

 

 
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