Some metropolitan/rural areas may use the Yellow Pages more effectively than other areas, but when you are creating your YP ad, do this:
1. Take the YP and find your and your competitor's ads.
2. Cut out (or blacken) every company's name. Or...
3. Replace another company's ad with YOUR company's ad information.
4. Read as any customer would read.
Are you all saying basically the same thing? Probably.
In this industry, many of the self storage YP ads read the same way. Your challenge is to appear different, fresh and full of VALUE for the new reader. Good luck!