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Thread: Is Technology a Self-Storage Game Changer?

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    TonyISS's Avatar
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    Question Is Technology a Self-Storage Game Changer?

    Interesting interview today on The Street with Extra Space President Spencer Kirk who touts technology as being instrumental in the company's growth. In fact, he calls technology a difference maker in the industry.

    From the interview:
    "Technology is the enabler that is driving the results of well-performing operators and is the bane of other operators who have yet to harness its benefits. The Internet was often hyped up as 'the great equalizer,' but we've found that it's proven to be 'the great divider.'"

    What do you think? Accurate?

    What are the three most critical technological implementations self-storage operators must use to effectively compete in today's market?
    Tony Jones
    Manager, Inside Self-Storage Store
    Former Community Manager, Self-Storage Talk
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    Lisa T's Avatar
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    Default Re: Is Technology a Self-Storage Game Changer?

    I guess I could come up with 3, but around here, nothing beats the FREE MOVE IN TRUCK!

  3. #3
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    Default Re: Is Technology a Self-Storage Game Changer?

    Quote Originally Posted by TonyISS View Post
    Interesting interview today on The Street with Extra Space President Spencer Kirk who touts technology as being instrumental in the company's growth. In fact, he calls technology a difference maker in the industry.

    From the interview:
    "Technology is the enabler that is driving the results of well-performing operators and is the bane of other operators who have yet to harness its benefits. The Internet was often hyped up as 'the great equalizer,' but we've found that it's proven to be 'the great divider.'"

    What do you think? Accurate?

    What are the three most critical technological implementations self-storage operators must use to effectively compete in today's market?
    It sounds like the typical CEO propaganda, we are perfect, we don't do anything wrong, we are the best, the rest of you a just lowly rookies.

    As for implementations:

    1. The internet.

    2. Keep the place unbelievably clean.

    3. Be so nice to your customers that they will take pride in storing at a facility that does not shove insurance down their throat and several rent increases per year.
    "Freedom of speech, does not mean freedom from being offended. The Constitution does not protect your feelings..."

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    Lisa T's Avatar
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    Default Re: Is Technology a Self-Storage Game Changer?

    I agree with Hurlco 100%!!!!! (Quick someone check to see if hell has frozen over!)......but he is absolutely correct. And as far as item 3 on his list, um...the company whose CEO is quoted in the first post is the industry leader in number of rent increases per year they apply to each tenant.

    In Florida, we used to catch their customers going by as they were fleeing their 3rd increase of the year.
    Last edited by Lisa T; 2nd October 2012 at 08:11 AM.

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    MisterJim444 is offline Senior Member
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    Default Re: Is Technology a Self-Storage Game Changer?

    Tony:

    I am onboard with Hurlco's comments as well. There is no question that the application of a variety of new technologies is having an impact on the self storage industry. Yes, the Internet can help drive traffic to a specificlocation. Yes, call centers can help to convert callers to reservations. And yes, self service Kiosks can convert potential customers to renters in off-hours.

    However, there is never going to be a replacement for the men and women behind the counter. They are the ones that create an environment of trust and confidence when folks are, many times, at difficult times in their lives. People still and always will make the biggest difference in our industry and the level of Customer Service provided is ultimately the difference.

    I have been involved in our industry for 28 years and have witnessed its evolution. I have watched first-hand how great managers impact a facility's performance. One case in particular comes to mind where a couple was hired and outperformed all the numbers to the point that the owner had to keep building new buildings so they had something to rent.

    Technology has a role to play, but when that potential customer walks in the door she or he will be renting from the person behind the desk - who welcomes them and helps them solve their storage problem.

    MisterJim444
    Last edited by MisterJim444; 2nd October 2012 at 10:21 AM.
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    Default Re: Is Technology a Self-Storage Game Changer?

    Still boils down to customer service, cleanliness, price, security, etc.

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    Gina6k's Avatar
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    Default Re: Is Technology a Self-Storage Game Changer?

    Oh goodness hurlco, you just hit the trifecta! I completely agree with your three points also. But heaven forbid what you just did hurlco!! You should be horribly ashamed of yourself! Why you ask? Because you just put the secret sauce recipe out there for all the other owners, REITS et all to see. Tsk-tsk. Ha-ha, no worries though, they'll never believe it could be that simple so we're all probably still safe.
    Gina 6k
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    I am not an attorney, just an experienced manager who is willing to share what I have learned. Your thoughts, practices or opinions may vary and neither of us may be right.

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    hurlco's Avatar
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    Default Re: Is Technology a Self-Storage Game Changer?

    Quote Originally Posted by Gina6k View Post
    Oh goodness hurlco, you just hit the trifecta! I completely agree with your three points also. But heaven forbid what you just did hurlco!! You should be horribly ashamed of yourself! Why you ask? Because you just put the secret sauce recipe out there for all the other owners, REITS et all to see. Tsk-tsk. Ha-ha, no worries though, they'll never believe it could be that simple so we're all probably still safe.
    Thank you for the kind words Gina6k. It is especially nice coming from you, Mr. Jim, LisaT, all fellow managers that I admire, thank you!!!!!!
    Gina6k and Storage Station like this.
    "Freedom of speech, does not mean freedom from being offended. The Constitution does not protect your feelings..."

 

 
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