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  • Postcard Advertising

    We are considering sending out 1,000 advertising postcards.

    Does anyone have feedback if postcards were a good investment or not? Any tips on what to put or not to put in the postcard?

    I am thinking of targeting apartments. There is a local one full of retired people. Good idea or not???

  • #2
    I did that a couple of times early in my time here. Wasn't worth it for me. I can count on one hand the number of rentals I got out of it. And that was after sending out approx 2500 postcards. Every market is different, though, so it could work out for you.
    Too many freaks, not enough circuses.

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    • #3
      Originally posted by Redsfan5 View Post
      We are considering sending out 1,000 advertising postcards.

      Does anyone have feedback if postcards were a good investment or not? Any tips on what to put or not to put in the postcard?

      I am thinking of targeting apartments. There is a local one full of retired people. Good idea or not???
      Retired people like mail (they remember what it was like to actually GET mail) -I think this is a good idea, however I agree with DairyG, it's iffy if you get a return on your investment in both time and money. But, you honestly never know! You get a cute enough/interesting enough postcard and do something creative with specials, you might do well!
      "The comeback is always stronger than the setback."
      Mom, Navy Vet, genealogist and voracious reader
      Always sunny in California

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