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  • Social Media

    As a self-storage manager/owner, are you active on social media? Here's a poll to gauge which websites operators use the most.
    1
    Facebook
    41.82%
    23
    Twitter
    16.36%
    9
    LinkedIn
    9.09%
    5
    Snapchat
    0%
    0
    Google+
    14.55%
    8
    Instagram
    1.82%
    1
    Tumblr
    0%
    0
    YouTube
    5.45%
    3
    Pinterest
    5.45%
    3
    Other
    5.45%
    3
    Amy Campbell
    Editor
    Inside Self-Storage
    [email protected]

    @AmyCampbell_ISS

  • #2
    Re: Social Media

    Word of mouth. Not active on social media.

    Comment


    • #3
      Re: Social Media

      Social media has gotten me..... wait for it.. NO BUSINESS!!! only thing its good for is keeping your google crawling active.

      Comment


      • #4
        Re: Social Media

        We have taken over management of our Facebook, Google+ and Yelp pages (since they are all auto generated by those companies).
        We don't actively post on any of them, but we keep our information current and direct people to our website.

        Almost 40% of our new business comes from a web search. Most of the rest seems to come from recommendations from friends or family that were previous renters. A good reputation is critical! We always try to exceed peoples expectations. Most appreciate it.

        Comment


        • #5
          Re: Social Media

          Originally posted by PeekingDuck View Post
          We have taken over management of our Facebook, Google+ and Yelp pages (since they are all auto generated by those companies).
          We don't actively post on any of them, but we keep our information current and direct people to our website.

          Almost 40% of our new business comes from a web search. Most of the rest seems to come from recommendations from friends or family that were previous renters. A good reputation is critical! We always try to exceed peoples expectations. Most appreciate it.
          Keeping your information current and directing people to your website is such an important first step that's often ignored. Good job for taking care of that!

          I'd say that social media can factor so much into a facility's reputation. Even if a visitor to your Facebook page doesn't immediately go to your website and rent a unit, interacting with them through social media can help them remember your facility whenever they are ready to rent. I'm glad to hear you've been successful, PeekingDuck!
          Jana Haecherl
          Marketing Communications Specialist at Storable
          Email me: [email protected]
          Call me: (913) 954-4110

          Comment


          • #6
            Re: Social Media

            I know that social media is an indirect form of advertising, and for our business, it's more about search engine content management, but I see two problems with it.

            1. Unless you're in the business, self storage is about as interesting as watching paint dry (sorry, I have to say it). This is why having someone like/follow you becomes difficult. Engaging them in anything meaningful is even harder. If our business was related to clothing lines, music, or tech, this would be a different story.

            2. If you decide to pursue a social media component to your online advertising plan, it has be to be updated and maintained. I have tried coming up with meaningful, insightful posts weekly. It gets very difficult to come up with your 32nd post while keeping things interesting, and relevant. Must people probably won't care.

            I could be wrong in my assessment, but I don't think that social media is a good fit for our industry.

            Comment


            • #7
              Re: Social Media

              Looking for recommendations of companies that can create a funny youtube video for our website? Something about storage.
              Eli Miller
              http://www.woodsidestorage.rentals

              Comment


              • #8
                Re: Social Media

                I advocate Pinterest-only for the reason that there is a TON, and I mean that, a TON of moving shortcuts, advice, articles, tricks and tips, and things I've personally used to make my moves easier. I have our Pinterest separated into sections like, 'MOVING TIPS', "SMALL SPACE STORAGE (for all of our apt people out here), WINE (because we store wine) and PLACES TO GO IN SAN DIEGO, just because. But I honestly don't know if anyone checks it out other that other storage companies. There's no real way to know. I do have the link in our email signature in case people decide to check it out. I should put it in our email blast next time too.
                An apple a day keeps ANYONE away if you throw it hard enough.

                Comment


                • #9
                  Re: Social Media

                  This is something I have been focusing on more lately. I agree it is not easy to find subjects related to self storage to post to engage with the customer. Majority of the information I see is more related to owners and marketing tips. I have set up Google+ (personally I don't know anyone who uses Google+), Twitter, Facebook, & use my personal LinkedIn. LinkedIn I just within the past week began posting Self Storage and our other business info on there. It never really dawned on me to reach out on LinkedIn as I used it when I was in recruiting & temp placement to network. Has this generated any rentals? No, but it gets our name out there which is most important because we don't have a marketing budget or even a marketing plan for the storage units.
                  Canton, OH - Hall of Fame City

                  Comment


                  • #10
                    Re: Social Media

                    We have found to keep up with buyers, we use Facebook. To get ourselves acquainted with self-service storage facilities, we use Twitter. Both of these social media platforms can assist you, but it's a long-game, not a short quick fix. It's something you will need to invest your time and energy. Facebook can be fun and engaging if you put stuff up that doesn't have to do with your hours/business all of the time. Think of it as the water cooler at the office and people just want to see what's happening in your neck of the woods or even what's happening around the world. One of the biggest view post I had once was when I put up a coupon for Six Flags. No advertising. Just found a coupon and told the audience to copy and have a great time.

                    On Twitter it's about letting the USER know you see them and recognize them. It's more of a personal - Hey, what's up? - when they see you ENGAGE in conversation, then they will tell their friends how friendly you are and who knows, maybe get business.

                    I'm not sure there's a perfect paint-by-the-numbers way of social media for anyone. Each country is different. Each state is different. Each town is different. But one thing remains the same - people want to know that you 'see' them or at least acknowledge they exists. Anyone can post an image, a meme, a trending video - but how many actually say, "Hello!" to a single user?

                    That's my two cents.
                    Chuck G.
                    Content Developer & Social Media Manager
                    Online Storage Auction Services
                    iBid4Storage

                    Comment

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